BRANDING FIT FOR A PREMIUM AGENCY
Exposuremachine are a web design agency that offers beautiful, SEO-optimised websites for professional photographers. Their websites are designed to help photographers attract more clients and ultimately save time in growing their photography career.
The name speaks to the core values of the company. “Exposure” being to increase visibility, which the marketing focus of the service and a nod to the photography target market. “Machine” referring to their unique process-led approach which provides consistent results.
The brief was to produce a brand that would clearly differentiate them from the DIY website builders on the market and position them as a premium design agency, a high-end done for you service.
This would cross all assets from website, logo, colours and more.
To convey the premium agency feel, navy and gold is a perfect combination. Both work so well together and have the perfect connotations for a high-end brand. These were complimented with a simple mix of different shades of grey to keep the main colours as the stars of the brand.
Poppins was chosen as the typeface as it’s rounded sans serif looks make it perfect for a modern company. It is a very versatile typeface that looks fantastic in bold and call caps, light for straplines and regular weight for body text.
The logo needed to tick a lot of boxes. The positioning of the company as a premium design agency was key, alongside bringing in the companies unique value proposition of “websites that help photographers get more clients in less time”.
A beautiful and unique sans-serif called Dallas was the starting point for the logotype. The “O” was edited to reflect an adjustment lens – a nod to the photography aspect of the brand. This was paired with a logomark containing the E and M in dark and light – reflecting the brand initials and the “exposure” part which speaks to reaching more clients.