The brief for this project was to create a full branding system that could be used to successfully promote her services across various mediums such as; website, business cards, social media and branded documentation.
As a large part of her business focuses on the high-end wedding market, this meant that the brand had to have a professional appearance to match her premium service.
Inspiration was taken from premium makeup, fashion and beauty brands such as Chanel and NARS, mixed with a pinch of leading beauty bloggers like Pixiwoo and The Anna Edit.
The resulting final logo, website and business card all follow a clear minimalistic design that speaks understated elegance to match the brand. Having a professional brand and website has allowed Victoria to realise her dream job, becoming a full-time professional make up artist.