BRANDING BEYOND SKIN DEEP
CLIENT: VICTORIA OKE MAKEUP
Victoria Oke is a Pro Makeup Artist based in Southampton, UK.
The brief for this project was to create a full branding system that could be used to successfully promote her services across various mediums such as; website, business cards, social media and branded documentation.
As a large part of her business focuses on the high-end wedding market, this meant that the brand had to have a
professional appearance to match the premium service.
Inspiration was taken from premium makeup, fashion and beauty brands such as Chanel and NARS, mixed with a pinch of leading beauty bloggers like Pixiwoo and The Anna Edit.
The resulting final logo, website and business card all follow a clear minimalistic design which speaks understated elegance to match the brand. Less is definitely more.
The brief called for a brand colour palette that implied both class and elegance.
You don’t get much more classic and prestigious than black (little black dress, black tie). Red was another ideal choice for its clear iconic connotations of beauty – think red lipstick. A warm grey tied it all together.
Josefin Sans was chosen as the main font for everything except the logo.
This was a perfect choice being a classic Sans-Serif but with extravagant little touches seen in some of the characters such as the lower case ‘e’. This was chosen in two different weights – Regular and Light to offer a bit of diversity.
A modular logo was designed to provide a flexible branding system where the type or logo can be used together or separately.
After drawing out various thumbnail sketches and exploring different shapes that are linked to makeup and beauty, the
puckered lips were chosen as the final design along with the type below.
The type paired the beautiful Quickpen script font with a classic sans-serif (Quicksand). These were vectorised and subtly amended to make the logo mark unique. These were separated with a brushed line to represent a makeup brush or pencil.