Spensley Engineering are a mechanical engineering firm headed up by William Spensley.
William required an identity for his personal brand that would position his services as the premium options and to fit perfectly in with the corporate world of million pound tenders.
The assets needed were a logo and branding for all stationary, collateral and business cards, as well as a clear and consistent colour palette that works across all mediums.
Rather than the obvious and slightly mundane greys and blacks typically associated with engineering, a more uncommon mix of blue and orange was selected. This helps give the brand a more unique identity whilst retaining a feeling of reliability, strength and professonalism suitable for the industy.
The new branding has gone down a storm and has helped the business portray a much more professional image, allowing them to compete against much larger firms.