SO Fit

Case Study

SO Fit

case study

THE CHALLENGE

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SOFit is a personal project. This fictional company are an exclusive personal training gym that provides a premium service to get their members into the shape of their lives. Their USP is to be a community to its members and provide guidance and a level of support that does not end at the gym floor.

THE RESULT

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The brief consisted of creating a full branding system including: logo design, colours, fonts, print campaign, gym interior and web design. This would have an overarching aim to help provide the company with a unique and recognisable brand to help facilitate their goal to open three new gyms by the end of the year.

SO Fit Campaign
SOFit Macbook Pro Mockup
SO Fit Gym Interior 1
SO Fit Gym Interior 2
SO Fit Gym Interior 1B
SO Fit Gym Interior 4
SOFit Website Comp
SOFit Logo Mockup on brick

are you ready to take the next step?