SOFit is a personal project. This fictional company are an exclusive personal training gym that provides a premium service to get their members into the shape of their lives. Their USP is to be a community to its members and provide guidance and a level of support that does not end at the gym floor.
The brief consisted of creating a full branding system including: logo design, colours, fonts, print campaign, gym interior and web design. This would have an overarching aim to help provide the company with a unique and recognisable brand to help facilitate their goal to open three new gyms by the end of the year.