[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _order=”0″ _label=”Hero Image” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_element_image _id=”4″ ][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Main Intro Text” style=”margin: 0px;padding: 250px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 0px 50px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h1″ looks_like=”h1″ accent=”false” class=”cs-ta-center SetAlternateHeadingColour”]SILENCING THE COMPETITION[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” _label=”New Item 2″ style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”SetAlternateHeadingColour”]CLIENT: HUSH BEAUTY COMPANY[/x_custom_headline][cs_text]Hush Beauty Company are a premium provider of several beauty services including manicures, tanning, lash lifts and waxing. Their unique selling proposition is to bring high-end salon services to the comfort of your home.
A full brand identity was required to launch this new startup including logo, branding, website, business cards, flyers. The end goal being to position them as a luxury indulgence for busy, successful women who are too busy to visit the salon.[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”SetAlternateHeadingColour”]SERVICES[/x_custom_headline][cs_text]LOGO DESIGN
BRANDING
WEB DESIGN
BUSINESS/REWARD CARDS[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Colours” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 0px 40px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center SetAlternateHeadingColour”]COLOURS[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” _label=”New Item 2″ style=”margin: 0px auto;padding: 0px 0px 40px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text class=”cs-ta-center”]A colour palette was required that was clearly suited to the beauty industry and the target market, as well as retaining an element of sophistication to attract their target market.
The final choice was a mix of coral for the main accent colour with white and grey, alongside more muted pinks. This provides a bold identity without becoming too garish.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” _label=”New Item 3″ style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center progressive-column” style=”padding: 0px;”][cs_element_image _id=”25″ ][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Fonts” style=”margin: 0px;padding: 250px 0px 310px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px 0px 40px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center SetAlternateHeadingColour”]FONTS[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” _label=”New Item 2″ style=”margin: 0px auto;padding: 0px 0px 40px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text class=”cs-ta-center”]These are the fonts used for the Hush Beauty Company. Handwritten script fonts are really on trend and are a perfect fit for the beauty market. This first typeface is Playlist Script, which I love.
Vision is a great compliment font to imply class and luxury. If you look at most high end brands, they almost all use a light sans-serif typeface. I’m a big fan of Vision, which is not as commonly used as many similar (some would say overused) fonts. [/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” _label=”New Item 3″ style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-left” style=”padding: 0px;”][cs_element_image _id=”35″ ][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Business Card 1″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”true” style=”margin: 0px auto -20px;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”https://www.stephenoke.co.uk/wp-content/uploads/2020/09/Hush-Logos1-Coral.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”https://www.stephenoke.co.uk/wp-content/uploads/2020/09/Hush-Logos2-CoralBG.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Business Card 2″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”true” style=”margin: 0px auto -20px;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”https://www.stephenoke.co.uk/wp-content/uploads/2020/09/Hush-Logos3-Dark.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”https://www.stephenoke.co.uk/wp-content/uploads/2020/09/Hush-Logos4-Gold.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Websiite” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column bg_color=”#eac8c9″ fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 50px 0px;”][cs_element_image _id=”51″ ][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Business Card” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_element_image _id=”55″ ][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Logo Mockup Gold” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_element_image _id=”59″ ][/cs_column][/cs_row][/cs_section][/cs_content][cs_content_seo]SILENCING THE COMPETITIONCLIENT: HUSH BEAUTY COMPANYHush Beauty Company are a premium provider of several beauty services including manicures, tanning, lash lifts and waxing. Their unique selling proposition is to bring high-end salon services to the comfort of your home.
A full brand identity was required to launch this new startup including logo, branding, website, business cards, flyers. The end goal being to position them as a luxury indulgence for busy, successful women who are too busy to visit the salon.
SERVICESLOGO DESIGN
BRANDING
WEB DESIGN
BUSINESS/REWARD CARDS
COLOURSA colour palette was required that was clearly suited to the beauty industry and the target market, as well as retaining an element of sophistication to attract their target market.
The final choice was a mix of coral for the main accent colour with white and grey, alongside more muted pinks. This provides a bold identity without becoming too garish.
FONTSThese are the fonts used for the Hush Beauty Company. Handwritten script fonts are really on trend and are a perfect fit for the beauty market. This first typeface is Playlist Script, which I love.
Vision is a great compliment font to imply class and luxury. If you look at most high end brands, they almost all use a light sans-serif typeface. I’m a big fan of Vision, which is not as commonly used as many similar (some would say overused) fonts.
[/cs_content_seo]