PROVING DESIGN IS CHILD’S PLAY
CLIENT: HIGHBURY PRIMARY SCHOOL
Highbury Primary School are a primary school for pupils aged 5 – 11 located in Portsmouth, UK.
The brief for this project was a website redesign, including a redesign of their existing logo. This site needed to promote the school to prospective parents and Ofsted and be a key resource for communicating with existing parents.
Being a primary school site but with a primarily adult audience, the challenge was to give the school an appearance of fun but within the context of a professional looking website.
Sofia Pro Light was chosen for the Logo font. This was perfect for the brief as this is a nice rounded sans serif which is
suitable for a primary school whilst still looking professional. Serial users of Comic Sans take note! Open Sans was chosen for the website headings and body text.
As is the case with some projects, the client already had an existing school crest and wanted to incorporate this into their logo.
No vector or high res version of this was available so to get around this, the crest was redrawn in Illustrator. This was paired with the Sofia Pro font with alternating black and red words for the school name.