DESIGN FOR THE TECHNOLOGY EXPERTS
CLIENT: CORETEK GROUP
Coretek Group are a leading IT support and consultancy firm based in Hampshire, UK.
They are a trusted guide to help businesses demystify technology and make sure it is working towards achieving their goals.
Graphic Design work provided for Coretek Group included: website design, flyers and branded wallpaper. All needed to fit within an existing specific style guide and to provide an aesthetic to showcase the brand as an industry expert at the forefront of technology.
The colour palette for Coretek Group consists of different colours for each sector of the business. Each possesses individual characteristics, but all work well together as a cohesive whole.
Business is represented by grey to show seriousness and command respect, red was selected for Education as this is a brighter, more fun colour, The Group is represented by orange due to its eye-catching nature and all are tied together with a couple of shades of blue.
Lato was chosen as the web font for the website. This bold sans-serif is ideal for a technology company as it is striking whilst still being clear and legible. It is also available in a number of weights so it is highly flexible as well.
Raleway was used for the company flyers as an alternative sans-serif that has a clean and futuristic appearance, especially when used in a light font weight.