A few days ago, DesignRush reached out to say that my logo design for Cura Therapies had been selected for an upcoming feature on some of the best health and wellness logo designs. They review a huge amount of creative work, so to have this project picked out by their team of designers was a really nice surprise. Seeing that …
Why I’m ditching Adobe Creative Cloud
After decades of using Adobe, I’ve finally made the switch away. If you’re not familiar, Adobe Creative Cloud is without question the industry standard for graphic design software and it’s been a huge part of my work for years. But as great as it is, it’s also pretty expensive. At around £65 per month for a licence, it adds up …
The power of small details: how to be memorable
“You’re the guy with that cool blue and silver business card, aren’t you?” A couple of weeks ago, I was at a networking event, chatting with someone I hadn’t seen in years. He looked me in the eye and said, “Ah, I know where I remember you from!” He couldn’t remember my name, but what he could remember, bizarrely, was …
A simple way to create professional social media videos
We all know that video content is one of the best ways to get noticed on social media. But creating polished videos can be a real time sink, especially if you’re trying to do everything yourself and you’re not a video editing pro (which I’m certainly not)! Recently, I’ve been using a tool called Flexclip and it’s made the process …
Lessons from a month of web hosting nightmares
Over nine years ago, I wrote this blog about why choosing decent web hosting is so important. Almost a decade later, that advice still holds true. Funny how some things don’t change. This past month has been a nightmare dealing with web hosting providers, which got me thinking back to that article and why choosing the right hosting company is …
Why you need a Google Business page
Okay, so I’ve got a confession to make. Even though I provide SEO services for my clients and I’m getting some really good results, I haven’t really dedicated the time to properly optimise my own website yet. So it’s been a surprise to me that I’ve still been getting enquiries from people looking for and finding me through Google. And …
How to easily take payments through your website
Have you ever considered taking payments on your website, but thought it would be too complicated or expensive to set up? If you’re looking to take payments for single products on your website and you don’t need the full e-commerce functionality, I’ll show you that it’s incredibly easy to do using Stripe and something called Payment Links. I’ve been using …
Why it’s important to put a face to your business
Urgh, selfies. For a lot of business owners, the last piece of advice you probably want to hear is that you need to get in front of the camera more. But the fact is that this simple tip is one of the biggest things that will help improve your social media content, and even your business in general. One of …
How to Get More Leads in 20 Minutes
There are very few absolute guarantees in marketing, and I’d recommend running in the opposite direction of anyone who says otherwise. However, I’ve come across a system that is almost guaranteed to get more leads into your business. If you follow these steps consistently, the leads will come. I can’t take credit for this system; it’s from a book called …
How ChatGPT saved me from a £100 parking fine
AI and ChatGPT in particular is pretty divisive. Some people think it’s going to bring about the next Armageddon and others absolutely love how much time it saves and how much more productive it makes their day. I’m a bit in the middle. AI can be awesome but it definitely can be misused. Firstly, the dark side of AI. This …
How to Post Better Social Media Content in Half the Time
I recently started my adventures in public speaking. This included doing a presentation at a couple of networking groups called “How to Cut Your Social Media Posting Time in Half.” Public speaking doesn’t come naturally to me. It’s always nerve-wracking but I’m slowly getting better. Also, it’s funny how after you’ve done it, you get a real buzz and want …
Why I’m starting a LinkedIn Newsletter (and why you probably should too…)
I’ve got a confession to make: I absolutely love LinkedIn! It’s a bit like Marmite, you either love it or hate it, but for me, it’s a fantastic platform to connect with other business people. There are numerous great conversations happening all the time, and what sets it apart from other social networks is the supportive atmosphere it provides. Unlike …
New Case Study – Dock Design
A new Case Study for Dock Design has been posted to the site so make sure you check it out. Dock Design are a Liverpool-based luxury furniture design company. They focus on using traditional methods over mass-production and all items are custom built to the client’s requirements with the highest quality materials. They required a complete brand identity to position …
Introducing…me
I’ve always been a huge advocate of the importance of having a personal brand. The era of faceless businesses is over. People like to work with…wait for it…people. I previously discussed the importance of this in a blog I wrote over on my agency Exposuremachine’s website. However, I realised how hypocritical this was, as there were no images or content …
Our new site is live!
Our new and updated website is now live! This website has been through several iterations since it was launched several years ago and it’s definitely time for a new version. The entire layout has been updated. One of the key aims for the new design was to have a striking, bold and fairly minimalist design. As well as the layout, …
New Case Study! Hush Beauty Company
A brand new case study is up! Hush Beauty Company are a business make luxury beauty treatments such as tans, nails and waxing much more accessible by bringing the experience of the salon to the comfort of your home. This project covered various media including a full brand identity, business cards, flyers and website. Want to see the finish work? …
New Case Study! Exposuremachine
A brand new case study is up! Exposuremachine are a web design agency who specialise in helping photographers attract more clients in less time. They required a premium brand to set themselves apart from the DIY site builders and stock themes in the industry. The work covered various media including a full brand identity, website design and more. This one …
Book Review – The Charisma Myth
You will probably think I am some kind of narcissist/douche for reading a book called ‘The Charisma Myth’ but being able to communicate effectively with people is a vital skill for anyone. This is especially true if you are more of a natural introvert like myself and need all the help you can get! The idea behind this book is …
New Case Study! – PMB Projects
I have just put up a brand new case study for my recent branding and identity work for PMB Projects. PMB is a company that offers landscaping and residential construction services throughout Toronto, Canada. Brent from PMB got in touch with me because he needed to create a recognisable, professional brand and identity for his company. After our initial consultation, …
Book Review – The 22 Immutable Laws of Marketing
This week’s book review is The 22 immutable laws of marketing. This was a recommendation of Mike Matthews at Muscle for Life who is a fantastic marketer himself so worth paying attention to anything he recommends. This is a short, snappy book which sets 22 rules you should follow if your marketing efforts are to be a success. I really …
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